Blar i HVL Open på forfatter "Nath, Atanu"

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    • A Conceptual Framework of Festival Visitors’ Behavioral Intentions. 

      Saha, Parmita; Nath, Atanu (Chapter; Peer reviewed, 2017)
      The purpose of this article is to develop a conceptual framework to determine the factors influencing visitors’ behavioral intention to attend festivals and events. The theoretical framework focuses on the relationship ...

    • A Theoretical Positioning of Self and Social Identities as Antecedents in Cultural Experiential Tourism 

      Nath, Atanu; Saha, Parmita (Journal article; Peer reviewed, 2017)
      Museums are often regarded as a cultural destination, however they stand distinct from other purveyors of culture in that they consciously attempt at a less pronounced social and cognitive dissonance among the audience it ...

    • Bridging the “Selves”: Exploring Gambling Motivations Using SelfCongruence Theory 

      Bakke, Even; Solberg, Eirik; Eliassen, Øyvind Stokkenes; Nath, Atanu (Chapter; Peer reviewed, 2022)
      The theory of self-congruence or how our self-concept matches with reality has been shown to affect customer satisfaction (Hosany and Martin 2012) as well as the compulsiveness in buying a product and the manner of consumption ...

    • Event-image og destinasjonsimage, ein studie av Ekstremsportveko på Voss 

      Erikstad, Eva; Vevle, Miriam; Nath, Atanu; Longvanes, Leif Jostein (Chapter; Peer reviewed, 2021)
      Artikkelen drøftar kva effekt event-image kan ha på imaget til ein destinasjon, og bygger på ei kvantitativ undersøking av tidlegare deltakarar på Ekstremsportveko på Voss. Resultatet syner at opplevinga av festivalen blir ...

    • In search of optimum stimulation at sport events 

      Saha, Parmita; Nath, Atanu; Kwiatkowski, Gregory; Oklevik, Ove (Peer reviewed; Journal article, 2021)
      Determining the reasons why people attend events, as well characterizing visitors’ attitudes and factors influencing their choices of particular events, are of key importance for event managers and destination management ...

    • The Influence of Marketing Ethics and Corporate Social Responsibility on E-loyalty: A Review 

      Vederhus, Trine; Nath, Atanu (Chapter; Peer reviewed, 2022)
      In recent years consumers have become more aware of what they buy and consume (Deloitte 2020; 2021), consequently becoming more demanding as to which brand’s product or services they choose to buy. Alongside, due to the ...